Reviews and Corporate Housing
Our world continues to experience numerous technological advancements daily, forever changing the way we interact with those around us with regards to business dealings, communication and even the way we disseminate information. For businesses, this means a change in how their brand and services are viewed by the public.
It is common knowledge that a company’s reputation is of utmost importance; whether it is based on the products they provide or the impact they have on their community (or an amalgamation of both), how the public and more importantly their target audience views them, directly correlates to how successful a business is. This is especially true for those operating in the world of Corporate Housing, where one bad review can lead to the loss of thousands of dollars in profit.
The New Word of Mouth
In the past, a product’s superiority or a company’s good practices were transmitted from neighbor to neighbor purely through word of mouth. Within the digital world of today however, dedicated forums and review boards have replaced this. Operating in the same manner but on a much larger scale, and thus ultimately possessing much more power.
Online reviews are today’s version of word of mouth and have the potential to make or break a Corporate Housing or Short-term Rental business. According to invespcro.com, 88% of individuals trust online reviews as much as personal recommendations, 72% say that online reviews make them trust a brand more and generally, customers spend around 31% more at businesses with positive reviews. Due to the reviews being online, they assume a greater importance, as they are easily accessible and thus easily visible by just about anyone with an internet connection and a smart device. In fact, in many cases, customers can see your company’s reviews before even visiting your website or seeing your corporate housing units for themselves.
The Positivity Effect
Positive reviews help you get more customers in the long run, as it shows potential renters that: you have a good rental space, and you provide a good short-term rental service; making it easier for them to trust your company. Good reviews don’t come easy though. Before you are able to gain positive, business advancing reviews, you must ensure that you’re providing 5-star customer service. After all, what do you expect your guests you compliment you on? Smooth and easy check-in and check-out processes, prompt responsiveness to all requests and general correspondence in addition to providing a clean and modern corporate housing space, are all steps in the right direction.
Don’t frown on negative reviews however, as it is virtually impossible to please every customer you meet. Also, a healthy mix of positive and negative reviews make your business seem legitimate and consistent. Just make sure that the positive always outweigh the negatives.
Get some reviews on your Corporate Housing now!
So, you should definitely start asking your customers for reviews. At the end of their stay, while they’re complimenting your gorgeous corporate housing unit, or if it just seems right to plug it into the conversation, ASK! It’ll help you out and make you a ton of dollars in the long run.